Module 3 Reflections

In what ways did this module's readings and discussions influence the development of your business case? How do you see your business case differentiating itself from the competition?

Well, I believe this module actually opened my eyes to the true business of Distance Education (DE) and recognizing the need for differentiation of product. Previously I was thinking too much along the lines of academia and how an external outreach organization would provide a great deal of benefit to cut costs associated with employment, etc., etc. However, now I am forced to think about how to market and brand the company and set an image that will reflect value to DE institutions that would be using the business plan product. So many competetors are entering the market, whether it be for-profit or non-profit, and I will need to find major strategies for differentiating my business plan from all of the rest of the competitors.

Reflect upon your understanding of distance education and e-learning as a business. Do you still consider DE, or education in general, to be a business (or not)? What specifically has influenced your understanding of DE as a business?

I believe DE is a business that is changing to meet the changing demands of new learners. Historically learners were coming out of high school and entering higher education institutions to prepare for a career in a field; however, now days learners are entering the workforce and realizing later on in life that continued learning is necessary for growth and promotion. Therefore, learners are in need of an education that is adaptable and allows them to continue in their career while gaining additional study. The overall differentiation of DE from traditional higher education institutions has been the most influential aspect of my understanding. The approach of DE to differentiate its product through marketing and branding and creating cost effective measures has allowed me to realize that DE is a business within the education industry.

Elevator pitch
In the face of tough economic times and decreased higher education funding, institutions are struggling to find funding to employ staff to meet the demands at education events throughout the country and globe. The DE market is continuing to grow at an unprecedented rate and new services and products will need to be created to meet the requirements of this growth. Education Outreach LTD will provide event or exhibit outreach on behalf of DE institutions that contract with Education Outreach LTD. The reduced costs associated with staffing and brick and mortar offices allows Education Outreach to drastically reduce the costs and pass the savings on to our consortium agreements counterparts.